AJ monogram: the letters A and J drawn as a whale

I make kind software.

Apps that ask one gentle question a day and never guilt you for being human. I'm Arnaud Joubay — indie developer at Goodwhale and diver, freshly landed in Helsinki.

Why kind?

Most habit apps punish you: break a streak, start from zero, feel bad, delete the app. I build the opposite — mascots that forgive. Crush the orangutan shrugs off your worst sugar day. Naomi the cow doesn't blink when you order the steak. Your progress is a planet that fills up, never a counter that resets.

Even my initials turned out kind: draw an A and a J carelessly enough and you get a whale. It became the company.

The evidence

Writes

Notes on SwiftUI, Xcode, Rails, and the indie app life.

All posts →

Off the keyboard

I dive — which is how Tortuba happened; paper logbooks don't survive boat bags. I don't make music, I make playlists — someone has to. And I keep a Now page plus a timeline of the whole journey.

Six homes, four countries

Where home has been since 2005.

  • Paris Mar 2005 – Jun 2009
  • Ho Chi Minh City Jul 2009 – Aug 2012
  • Paris Sep 2012 – Dec 2013
  • Limoges Dec 2013 – Dec 2021
  • Zürich Jan 2022 – Jun 2026
  • Helsinki Jul 2026 – now current